Data analyst powerhouse, Rebecca Stringer joins Davies + Scothorn as consultant

With over 15 years digital experience, Rebecca started out in brand marketing for computer games, launching titles such as Tomb Raider.

She then moved into telecoms and multi-channel marketing, managing all aspects of the marketing mix. As Head of E-commerce for Phones 4U Rebecca was then responsible for the P&L of the website, winning online retailer of the year in 2006.

Despite the marketing background, it was always the numbers that fuelled Rebecca’s passion, she set up The Big Round Company in 2007 specialising in web analytics and supported organisations of all sizes including The Guardian, Ryman, Carphone Warehouse and Haymarket Publishing; helping them understand and optimise their online presence using web analytics tools.

Her first business then became part of a Retail Tech company (Intelligent Reach) where she was Marketing and Insight Director. Funnel Metrics was founded in 2015 to increase standards and usage of web analytics tools such as Google Analytics and Adobe Marketing Cloud.

Rebecca now works with businesses of all sizes to help them drive better quality traffic to their websites while increasing overall conversion rates.

Working with Davies + Scothorn is a match made in heaven, the strategic approach to improving business conversion is mirrored across both businesses, forming long term partnerships with our clients, delivering results, scalability and overall growth.

Every business, regardless of what sector or size, has a funnel. The overall aim of the funnel should be to convert as much Business Interest into Customers, retain those customers and have a healthy repeat engagement. This all needs to be done cost-effectively, using marketing efforts and initiatives that deliver a ROI (Return on Investment).

So What does Funnel Metrics bring to the party?

Funnel Metrics is all about increasing standards and usage of web analytics and data tools, to improve overall business performance.  From helping define and report on success metrics to giving strategic consultancy on how to improve both your marketing and website performance.  If you are going to spend money on driving traffic to your website, then its surely worth understanding the quality of that traffic and how you can improve it.

“I’m really excited to be formally working with the team at Davies + Scothorn. This is a perfect match of offerings, D+S provide outstanding creative, branding and marketing to their clients and together we will help our clients thrive and grow”

Get in touch to see how we can help you with your E-commerce business and drive B2B and B2C leads. Simply pop your details below: