Very excited to welcome Millie Wright to Davies + Scothorn

Delighted to welcome Millie Wright to the team at Davies + Scothorn. Millie has come on board as our lead for content creation & client relations. Millie has recently graduated from the University of Leeds with a degree in English Literature.

To name a few things, Millie can:

  • Plan and implement marketing campaigns
  • Write (you got it!)
  • Research
  • Interview
  • Edit
  • Proofread
  • Manage projects
  • Source images

The meaty part of the job consists of the following:

Blog posts: These can range from 200 to 3000 words. They’re usually a bit more informal or opinionated, but it varies from client to client & sector to sector.

White papers: Not like the government ones though. White papers tend to be 1,500-2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, but the majority of the white paper will be objective and useful.

Case studies: Short articles that explain how a company helped its customers. Case studies often have a formulaic structure but a good copywriter can find the story inside it.

Industry reports: Sometimes we have to get a bit heavy and write some hardcore reports based on real research that illuminates or expands upon a certain issue, industry or trend.

Website copy: Writing for the web comes with its own set of rules and guiding principles: it’s a whole other skill set, but one many copywriters have up their sleeve.

Emails: Email campaigns are there to pique interest, raise awareness and prompt an action. They have to be short, enticing and informative. Not a snooze-fest.

Social media posts. Those little 280 character tweets and witty Facebook updates don’t write themselves you know. Social media requires copywriting tekkers too.

Millie has work experience at PwC, McCann, UBS as well as her work for Hope and Homes for Children.

Need to talk about content?