Creative Director, Gavin Scothorn, hosts branding panel at The Staffordshire Business Festival 2018

The annual Staffordshire Business Festival was held this year at The Moat House and Commerce House in Stoke-on-Trent, attended by roughly 500 people, with sessions designed to inform and inspire and keynote speakers throughout the day.

To start, the day kicked off with ‘The Marketing Morning & Hub’ at The Moat House, which involved an interview with Sohpie Seddon from Novus by Caroline Law from the Staffordshire Marketing academy, discussions on the subject of branding with a panel of marketing experts, and a talk from keynote speaker and renowned ex-professional Basketball player John Dabrowski.

Gav, our Creative Director, had the task of hosting the branding panel, which covered many bases, including how to initially establish and create your brand, and how best to maintain it and allow it to thrive.

Panel members included:

xAmeliax – Blogger and Influencer Marketer

Lizzie Roberts – Head of PR and Media Relations, Alton Towers Resort

Nadine Rowley – Marketing and PR, KMF

Zafar Jamati – Stone Junction

Hayley Plimley – Head of Sales and Marketing, Uttoxeter Racecourse

Gav commented on the event, saying

“It was an honour to be asked to host the event, and it was interesting to speak to a wide variety of marketing and branding experts from different sectors that were able to provide a wealth of knowledge. Evidently, there are a great number of people in the Staffordshire area that possess a higher understanding of what branding really means, and clearly their businesses are thriving because of this fact.”

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