How much does a website cost?

The way we shop, book, and consume information is becoming ever more digitalised. As such the pressure to have an engaging website, that is reflective of your brand and highly functional is no longer an option, but in fact a basic necessity for any business of the modern age. Like anything, it’s important to know how much this will cost you, but asking ‘how much does a website cost?’ is like asking ‘how much does a car cost?’. It’s difficult to pinpoint the cost of a website given that every website has different requirements. You need to choose the right solution for your budget and how much time you are prepared to commit. Generally speaking, the factors that affect the cost of a website are things such as the complexity of that project, how much work needs doing, how long it will take, the size of your business and your team.

The different ways of building a website and their pros and cons

It is important to note that there are many different ways you can construct a website. You can pay a DIY website builder to knock one up for you, or you can employ an agency, like Davies + Scothorn, who has a team of experienced designers to create a bespoke website, developed specifically for your business and your exact needs. What makes up the cost of a website is not only how the website looks on the surface, but equally, what lies “under the hood” that makes a website work.

DIY websites can serve a certain purpose if you only need a couple of pages and don’t mind choosing from their limited range of ready-made templates. This is a quick and cheap solution, and people often go down this route choose because it might only cost you a few pounds a month, and for some businesses, this may be the only viable choice. However, we would warn that, as one of our clients put it who came to us on the back of working with a DIY designer, “if you pay peanuts, you’re going to get monkeys”. They will create a basic template and overall design for you, but you need to then populate this with content. For instance, you will need to upload header images, upload a background design for your pages, create custom graphics for your content area, insert text to describe items, and insert a logo. A DIY designer will not do this for you, which is why they can charge much lower rates. This will be a one-off job, they can’t really take the time to understand your business and more often than not they offer no on-going support. If like most business owners you are time poor and would rather focus on running your business than delve into the technological complexities of web design, we know that having someone in your corner who has experience in the subject can be a real help. The value of designers goes beyond just the surface design of the website; their experience, technical skills, and broad product knowledge are of vital importance.

For the most basic website with a designer, we start our prices at £2,500, which we think is relatively standard in the industry for a sophisticated website that you can be proud of. This cost will cover the design and build of the website, content creation, training you how to use it, and ongoing maintenance. Things that drive the cost up include the website hosting, domain name, and the cost of customisation which inflates depending on how much work you want to be done.

A guide to e-commerce and bespoke websites

E-commerce

The cost of e-commerce websites can vary massively.

The price is impacted by:

  • the number of items you want to stock
  • the number of varieties of each item that are available
  • the number of additional features that you want to incorporate.

On top of the features of a small business website, an e-commerce website will include:

  • an order management system
  • delivery tracking functionality
  • a live chat facility

When you approach someone to build your e-commerce site, really think about what you want it to do and ask yourself:

  • Will this website make up most of my brand’s presence?
  • Do I want people to hang around, read blog content and engage with our social media? Do I want people to return to my site?
  • Will the site be more of a stripped back ‘one-stop shop’?
  • How many of my clients shop on mobile compared to a desktop?

In addition to the usual maintenance, hosting, domain, and design costs, we also factor in the cost of an SSL certificate. This adds another layer of security to your website, a padlock icon will appear in the address bar and this helps to reassure customers. All in all, customers will take your website seriously, and so will Google.

Being as specific as you can about your requirements will help you arrive at an accurate quote early on. It can be hard to guess at the price of an e-commerce website due to the many variables involved, but hopefully, these indicators will give you a better idea of where you will sit on the scale.

Bespoke

Bespoke websites are great for SMEs requiring more functionality, with a higher number of visitors or with more information to share.

You need to consider not only the functionality and number of visitors that you are working with at this point in time, but also what you think your requirements are likely to be over the next few years. Having a website that has the capacity to grow with you is imperative.

Bespoke websites:

  • Have advanced functionality and unlimited subpages
  • Take mobile responsiveness to the next level, creating a fluid design that works on in both formats. More than 50% of searches occur on mobile devices, which means that making this experience as smooth and navigable as possible for your customers is a top priority. We always design “Mobile First”.

Working with a dedicated partner like an agency ensures you are getting the best possible service and that they understand your business and your goals. We will provide you with a quote for the project as a whole, rather than a ‘per hour’ rate, because we know that bigger projects can sometimes throw up time-consuming problems that are beyond the control of the customer.

What drives up cost?

There are five main phases of creating a website:

  1.  build/setup of the website
  2. designing the layout
  3. content creation
  4. troubleshooting
  5. ongoing maintenance

If you have little time on your hands and don’t have the most refined technical, coding and design skills, it can be incredibly useful if the technical aspects of managing and operating a website are handled for you.

Upfront costs

The principal upfront cost is purchasing a domain name (the unique address of a website). Prices vary depending on how popular that particular domain name is.

Ongoing costs

Hosting. Every website needs to be hosted on a web server, similar to renting or buying some ‘space’ on the website. Any technology will break down at some point; it’s not a question of ‘if’, but ‘when’. Also, it’s a matter of “who will fix it for you.’ With any website builder, there are regular technical updates that need to be administered and managed, which with a self-hosted website builder like WordPress, need to be carried out manually. These occur frequently, so it can be a huge bonus if you have someone take on this responsibility for you.

Additional costs

Content production

Of course, you can produce written content yourself, but having a highly qualified content writer who isn’t too close to your brand to craft strong sales copy that is consistent with your brand voice can really add a touch of professionalism to your site that is harder to achieve than it looks.

Visual Content

People say that with the technological advancements of phone cameras anyone can be a photographer. This simply isn’t true; the latest iPhone and a good Instagram filter just won’t cut the mustard.  If you want to convey a strong and polished brand image, you need a professional photographer to create a bank of images for your brand or product that can be used on all platforms.

SEO / Marketing

How highly your website ranks in search engines, amongst other things, depends on how relevant your business is to certain search terms, how up-to-date the content is, and how many visitors you get coming through other areas. Furthermore, search engines give preference to sites that load quickly and offer relevant information that people are searching for. We work to ensure your site remains well-optimised and is consistently meeting these demands as best as possible.

Our prices scale and estimates

Website (starting at) £2,500

E-commerce (starting at) £3,500

Branding and positioning (starting from) £1,900

Logo design (starting from) £900

To give you an idea of how much things can cost towards the upper ends of the scale, in the past some of our largest projects, which included branding and positioning work have cost as much as £25,000. 

 

Evidently, costs can vary quite a bit and it’s challenging to try to calculate this given all the variables that need to be taken into consideration, however, hopefully, this gives you an idea of scale in terms of what the cheapest price would be and what the most expensive projects have costed. 

If you want to talk further about how we might be able to uplift your brand and expand your reach with an awesome website, or indeed if you need advice on how to solve your problems with an existing site then please feel free to get in touch.

Email: millie@daviesscothorn.com

Or give the office a call on 01283 532780.

Alternatively, come in for a chat and a coffee, our address is: The Studio at Hodges, 82 Horninglow St, Burton-on-Trent, United Kingdom, DE14 1PN

Get in touch

Drop us a line if you are keen to find out more.