The Power of Video Marketing

Every company, big or small, can harness the power of video to attract new customers and drive their profit.

With video, you can answer consumers concerns and questions in a visual format. They can see what they’re going to spend their money on, how it works, what it looks like and what it feels like.

Here are fifteen incredible stats as reported by Insivia to illustrate just how impactful video marketing can be:

  1. According to a report published by Forrester, including video in an email leads to a whopping 200-300 percent increase in click-through rates.
  2. Unbounce reports that including video on a landing page can increase conversion by 80%
  3. YouTube reports mobile video consumption rises 100% every year
  4. According to Rhythm and Insights, combining video with full page ads boost engagement by 22%
  5. Seventy percent of executives watch work-related videos on business websites at least once a week.
  6. Sixty-five percent of executives visit the marketer’s website, and 39 percent call a vendor after viewing a video, according to Forbes.
  7. 147 million Americans watch video on the internet, according to Nielsen.
  8. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  9. 96% of B2B organisations use video in some capacity in their marketing campaigns, of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
  10. One-third of all online activity is spent watching video
  11. According to Forbes, 59% of executives would prefer to watch video than read text
  12. Fifty percent of executives look for more information after seeing a product or service in a video, according to Forbes
  13. According to Implix, an introductory e-mail that includes a video receives an increase in click-through rates of 96%
  14. Mist Media reports that the average Internet user spends 88% more time on a site with a video.
  15. Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO

As we see it, there are 5 main benefits of video marketing:

Boost your website SEO: According to ComScore, including Video on your website increases its chances of getting higher rankings by 53%. Be sure to optimise your video as per the web page and content that accompanies it.

Increase User-Engagement: A big problem businesses face is lack of user-engagement, which affects their ranking. Compared to written content, video content is more shareable and generally generates more likes by viewers. Video content is shared roughly 1,200% more than traditional text content. Moreover, video is proven to keep users on your site for longer, giving you enough opportunity to showcase your products and services.

High-end information for Increased Conversion: A user is often in a state of disarray when they land on a site as they try to make sense of what is front of them; a video is one of the best ways of guiding users by showing them and not telling them. The inclusion of video marketing along with landing page optimisation has seen an increase in conversion rate by about 80%.

High ROI: Compared with other marketing tools, video provides you with high return on investment (ROI). The main reason for its high conversion rate and increased ROI is its ability to explain things in an engaging visual format that grabs users. ‘Explainer videos’ is particularly effective at generating a high ROI.

Builds Trust on Brand: Videos grow customer trust; video reviews made by common people add credibility to your product or service and assures customers that the proposed benefits of what they are buying are legitimate. This is what makes your brand popular and expands your customer base.

Ultimately, content is king, and the need for rich content is paramount. Visual content in the form of graphics and videos will help to elevate your brand and promote your business no end.

At Davies + Scothorn we produce high-quality corporate videos that provoke emotional reactions to brands. We craft polished corporate video content for businesses such as Roger Bullivant, Hardy Signs, CALM, and Swiftcut. The types of video we produce include:

  • Videos for a new product launch
  • Instructional/explainer videos
  • Video blogs
  • Recruitment videos
  • Informational videos to demonstrate your expertise in your field
  • Creative promo videos
  • Event videos
  • Internal videos

If this has piqued your interest and you want to find out more about how we might be able to facilitate a video marketing project for your business, then feel free to get in touch.


Or give the office a call on 01283 532780.

Alternatively, come in for a chat and a coffee, our address is:  192 Horninglow St, Anson Court, Burton-on-Trent, United Kingdom, DE14 1NG

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