What is PPC? A Brief Overview of Pay-Per-Click Marketing “You can’t make money without spending money first.” There are many sayings and clichéd quotes in business, but few of them actually ring true. This quote, however, is absolutely bang on. From…
The Power of Video Marketing Every company, big or small, can harness the power of video to attract new customers and drive their profit. With video, you can answer consumers concerns and questions in a visual format.…
How Nike and Mothercare are breaking through glass ceilings in favour of female empowerment Today is International Women’s day and in the spirit of female empowerment Nike and Mothercare’s new campaigns set out to smash female stereotypes, each in their own unique way, by drawing on…
7 Branding and Design fails we can learn from When it comes to branding and design, an idea might sound great in the conference room, but when you put these into practice and release them into the outside world the effect…
Theories of Cognitive Marketing: Top 5 Tips to help bolster your Marketing ROI Marketers should strive to understand the decision-making process of consumers, and what factors influence their decision to buy one brand, product or service over another. Get as granular as you can; decipher…
Follow Up: Iceland’s Sales Performance After Their Christmas Ad Publicity Back in November, I wrote an article about Iceland’s banned Christmas advert and the debate that surrounded it. The 90 second animated film ‘Rang-tan’ featured a baby orangutan telling a little girl…
How Fortnite broke the mould and used gaming influencers to dominate their industry What is Fortnite? Developed in 2017 by the company Epic Games, Fortnite is a free online video game where 100 players are dropped onto an island and must fight one another to…
Instagram Marketing: Waste of Time or Essential Business Strategy? Instagram has over 1 billion users, with 2 million active advertisers, making the competition fierce when promoting your business. Instagram is a unique way of capturing your audience’s attention and has the…
Social Media Influencers: A Risk Worth Taking? A social media influencer is a user or on social media who has established credibility in a specific industry and has access to a large following who they can persuade others by virtue of…
‘The Best Men Can Be’: Gillette sparks backlash with ad on ‘toxic masculinity’ On 13th January Gillette released their short film 'We Believe: The Best Men Can Be', which was posted on YouTube with the caption 'Bullying. Harassment. Is this the best a man can…