A History of Santa Claus Contrary to popular belief, the Santa Claus we know today, the big jolly bearded man in a red suit with white fur trim, was not the creation of the Coca Cola Company.…
Christmas Adverts 2018: The Curious Case of Elton John Here is our rundown of this year's TV Christmas adverts, including an in depth look at John Lewis's hotly anticipated festive campaign. I’m not one for celebrating Christmas any earlier than necessary,…
Offline Advertising in the Digital Age: Why traditional advertising isn’t dead Tube Ads, Print Ads, Radio Spots; are they still worth it? When TV was first introduced, people said that radio would die out, but it didn’t. Radio adapted and still holds a…
All the problems with Iceland’s banned Christmas advert and the subsequent furore Iceland’s orangutan advert wasn’t technically banned; the ad was blocked as it is politically backed. Then there is the complex issue of palm oil’s environmental impact. By now you have probably all…
Why you should be striving for a fully integrated marketing campaign and how to ensure its success An integrated marketing campaign gives you more "Bang for your Buck", not only boosting sales and profits but increasing your competitive advantage. An integrated marketing campaign is the application of consistent and…
Marketing Really Works: A look at Nike’s new ad campaign for their 30th anniversary Is Nike's controversial new ad campaign, featuring Colin Kaepernick, a reckless gamble or a stroke of marketing genius? What should a great advert do and how should it make us feel? It…
Out of Strength Came Weakness If you haven't noticed before, Lyle's Golden Syrup packaging has a rather macabre illustration front and centre. The packaging, which coincidentally is the oldest unchanged product packaging in the world, features the…
Want to know more about Davies + Scothorn? We've put together a little fun showreel to highlight some of our projects. Thanks to Sophie Quain for the hard work and Daddy Long Legs for the track! Fancy a coffee and a…
Cut from A Different Cloth. Its such a refreshing change to see Diesel’s new ad campaign released January 2018. Diesel's target market that are fun-loving and rebellious, responding to the brand that is successfully globally influential, commanding…