What is Print Collateral and Why is It Important for Your Marketing Campaign? If you have been told print collateral is important for your marketing campaign, but you don’t know exactly what that is, then keep reading; we’ve created a definitive guide of what print…
Why Is Content Marketing Important? Content marketing helps to instill confidence in the brand by demonstrating to consumers your expertise, authoritativeness, and trustworthiness. By satisfying users search needs with relevant and useful content you can ultimately drive…
Carlsberg admits it probably isn’t the best beer in the world as it renews the brand and the brew Let’s set the scene It’s no secret that the lager market is seriously struggling. The trend amongst young people to drink less is growing, which means people are abandoning the category in…
Spotlight: Malone Group Note from the editor For the April edition of Spotlight, CJ and I went to visit Paul Bunyan, the UK Managing Director at Malone Group in their Burton offices, located on Centrum…
What is PPC? A Brief Overview of Pay-Per-Click Marketing “You can’t make money without spending money first.” There are many sayings and clichéd quotes in business, but few of them actually ring true. This quote, however, is absolutely bang on. From…
The Power of Video Marketing Every company, big or small, can harness the power of video to attract new customers and drive their profit. With video, you can answer consumers concerns and questions in a visual format.…
How Nike and Mothercare are breaking through glass ceilings in favour of female empowerment Today is International Women’s day and in the spirit of female empowerment Nike and Mothercare’s new campaigns set out to smash female stereotypes, each in their own unique way, by drawing on…
7 Branding and Design fails we can learn from When it comes to branding and design, an idea might sound great in the conference room, but when you put these into practice and release them into the outside world the effect…
Theories of Cognitive Marketing: Top 5 Tips to help bolster your Marketing ROI Marketers should strive to understand the decision-making process of consumers, and what factors influence their decision to buy one brand, product or service over another. Get as granular as you can; decipher…
Follow Up: Iceland’s Sales Performance After Their Christmas Ad Publicity Back in November, I wrote an article about Iceland’s banned Christmas advert and the debate that surrounded it. The 90 second animated film ‘Rang-tan’ featured a baby orangutan telling a little girl…