How Fortnite broke the mould and used gaming influencers to dominate their industry What is Fortnite? Developed in 2017 by the company Epic Games, Fortnite is a free online video game where 100 players are dropped onto an island and must fight one another to…
Instagram Marketing: Waste of Time or Essential Business Strategy? Instagram has over 1 billion users, with 2 million active advertisers, making the competition fierce when promoting your business. Instagram is a unique way of capturing your audience’s attention and has the…
Social Media Influencers: A Risk Worth Taking? A social media influencer is a user or on social media who has established credibility in a specific industry and has access to a large following who they can persuade others by virtue of…
‘The Best Men Can Be’: Gillette sparks backlash with ad on ‘toxic masculinity’ On 13th January Gillette released their short film 'We Believe: The Best Men Can Be', which was posted on YouTube with the caption 'Bullying. Harassment. Is this the best a man can…
Greggs officially wins the internet with social media strategy for their new vegan sausage rolls Greggs said profits will be at least £88m in 2019, slightly higher than previously predicted. The results come after a huge PR victory for Greggs with the release of its vegan sausage…
A Marketing Misfire: The British Army’s bizarre new recruitment campaign which calls on the ‘Snowflake Generation’ and ‘Selfie Addicts’ The British Army has launched a new recruitment campaign, which seeks to appeal to young people, in an effort to battle a slump in recruitment. The campaign, created by Karmarama, aims to…
A History of Santa Claus Contrary to popular belief, the Santa Claus we know today, the big jolly bearded man in a red suit with white fur trim, was not the creation of the Coca Cola Company.…
Christmas Adverts 2018: The Curious Case of Elton John Here is our rundown of this year's TV Christmas adverts, including an in depth look at John Lewis's hotly anticipated festive campaign. I’m not one for celebrating Christmas any earlier than necessary,…
Offline Advertising in the Digital Age: Why traditional advertising isn’t dead Tube Ads, Print Ads, Radio Spots; are they still worth it? When TV was first introduced, people said that radio would die out, but it didn’t. Radio adapted and still holds a…
All the problems with Iceland’s banned Christmas advert and the subsequent furore Iceland’s orangutan advert wasn’t technically banned; the ad was blocked as it is politically backed. Then there is the complex issue of palm oil’s environmental impact. By now you have probably all…