Marketing Really Works: A look at Nike’s new ad campaign for their 30th anniversary Is Nike's controversial new ad campaign, featuring Colin Kaepernick, a reckless gamble or a stroke of marketing genius? What should a great advert do and how should it make us feel? It…
Out of Strength Came Weakness If you haven't noticed before, Lyle's Golden Syrup packaging has a rather macabre illustration front and centre. The packaging, which coincidentally is the oldest unchanged product packaging in the world, features the…
Want to know more about Davies + Scothorn? We've put together a little fun showreel to highlight some of our projects. Thanks to Sophie Quain for the hard work and Daddy Long Legs for the track! Fancy a coffee and a…
Cut from A Different Cloth. Its such a refreshing change to see Diesel’s new ad campaign released January 2018. Diesel's target market that are fun-loving and rebellious, responding to the brand that is successfully globally influential, commanding…