A History of Santa Claus Contrary to popular belief, the Santa Claus we know today, the big jolly bearded man in a red suit with white fur trim, was not the creation of the Coca Cola Company.…
Christmas Adverts 2018: The Curious Case of Elton John Here is our rundown of this year's TV Christmas adverts, including an in depth look at John Lewis's hotly anticipated festive campaign. I’m not one for celebrating Christmas any earlier than necessary,…
Offline Advertising in the Digital Age: Why traditional advertising isn’t dead Tube Ads, Print Ads, Radio Spots; are they still worth it? When TV was first introduced, people said that radio would die out, but it didn’t. Radio adapted and still holds a…
Why you should be striving for a fully integrated marketing campaign and how to ensure its success An integrated marketing campaign gives you more "Bang for your Buck", not only boosting sales and profits but increasing your competitive advantage. An integrated marketing campaign is the application of consistent and…
Spotlight: Introducing First Call by Trent & Dove Welcome to the first edition of 'Spotlight' a collaborative monthly newsletter from DS and ACJ Media. This month we spoke to Phil McComish from First Call, and one of their customers Mrs…
Three wildly successful marketing campaigns from the recent past that we can still learn from today Here are three iconic marketing campaigns from the past and the lessons that can be taken away from them. 1. Absolute Vodka: The Absolut Bottle Print Campaign 1986 – 2011 The Absolut…
Davies + Scothorn brings Brizlincote Nature Walk to life! In the summer of this year Davies + Scothorn were commissioned to create six information boards and 5,000 leaflets for the new Brizlincote Nature Walk, led by Chairman of the Brizlincote Parish…
Creative Director, Gavin Scothorn, hosts branding panel at The Staffordshire Business Festival 2018 The annual Staffordshire Business Festival was held this year at The Moat House and Commerce House in Stoke-on-Trent, attended by roughly 500 people, with sessions designed to inform and inspire and keynote…
Disruptors: brands taking advantage of the War on Plastic A number of disruptor brands have successfully tapped into the growing demand for plastic alternatives and are reaping the rewards of an ever-expanding customer base. Over the last year we have seen…
Davies + Scothorn & ADS Accountancy Limited Davies + Scothorn are excited to announce their new collaboration with ADS Accountancy Limited ADS Accountancy Limited is a modern and proactive accountancy practice, providing a professional service to a wide variety of small…