What is Print Collateral and Why is It Important for Your Marketing Campaign? If you have been told print collateral is important for your marketing campaign, but you don’t know exactly what that is, then keep reading; we’ve created a definitive guide of what print…
Carlsberg admits it probably isn’t the best beer in the world as it renews the brand and the brew Let’s set the scene It’s no secret that the lager market is seriously struggling. The trend amongst young people to drink less is growing, which means people are abandoning the category in…
Spotlight: Hardy Signs Note from the editor For this month’s issue of Spotlight, CJ and I did not have to travel far; we went to visit the local powerhouse that is Hardy Signs at their…
How Nike and Mothercare are breaking through glass ceilings in favour of female empowerment Today is International Women’s day and in the spirit of female empowerment Nike and Mothercare’s new campaigns set out to smash female stereotypes, each in their own unique way, by drawing on…
7 Branding and Design fails we can learn from When it comes to branding and design, an idea might sound great in the conference room, but when you put these into practice and release them into the outside world the effect…
Theories of Cognitive Marketing: Top 5 Tips to help bolster your Marketing ROI Marketers should strive to understand the decision-making process of consumers, and what factors influence their decision to buy one brand, product or service over another. Get as granular as you can; decipher…
Follow Up: Iceland’s Sales Performance After Their Christmas Ad Publicity Back in November, I wrote an article about Iceland’s banned Christmas advert and the debate that surrounded it. The 90 second animated film ‘Rang-tan’ featured a baby orangutan telling a little girl…
How much does a website cost? The way we shop, book, and consume information is becoming ever more digitalised. As such the pressure to have an engaging website, that is reflective of your brand and highly functional is…
Instagram Marketing: Waste of Time or Essential Business Strategy? Instagram has over 1 billion users, with 2 million active advertisers, making the competition fierce when promoting your business. Instagram is a unique way of capturing your audience’s attention and has the…
Slack’s new logo design by Pentagram is strange and unnecessary Rebranding or refreshing a well-known company logo can be a risky move, so the first thing you should be asking yourselves is, is this really necessary? Slack, the popular workplace instant messaging…